Fine lines and wrinkles are some of the hardest skincare issues to deal with, not because there is anything wrong with them (I mean, they're kinda unavoidable...), but because so much of the knowledge circulating around dealing with them is bogus. Below are a few tips and recommendations of mine for dealing with fine lines and wrinkles.
Before we go further, let's get one thing out of the way: take care of your skin! Assuming that you do (because, duh, skincare = life), your makeup creasing and settling is not a matter of dryness, so there are less problems to try to fix. If you're low maintenance, stick to the basics... Exfoliate dead skin cells with a routine of physical and chemical exfoliators. Use an eye cream to hydrate the skin and delay new wrinkles from forming. Moisturize and use sunscreen. The normal stuff.
Disclaimer: while I have worked with a lot of skin types, your own skin situation is unique, so there may be things on this list that don't work for you and things not on here that are your saving grace (if that's the case, let me know in the comments, I want to hear your tips!) I am also going to give a few examples of each type of product I refer to, for a range of price-points. I won't recommend something I don't think is decent, but in general, I will admit that I think you get what you pay for with face products. Point being: experiment and find what works for you...these are just some suggestions to get you started on the exploration!
1. Use a moisturizer and primer
There is no one-size-fits-all solution, so pick products that work with your skin. If you want to go fancy, by all means, but if you would rather test the waters with inexpensive products, that's fine too. The moisturizer will make sure that your skin is nicely hydrated, thus removing some of the unwanted texture to the skin that sometimes accentuates fine lines. Primer not only helps your makeup stay on longer, but it helps it to stay in place (so it won't shift into your wrinkles) and somewhat fills in what lines you do have so that the foundation will not.
2. Start sheer and build up
The #1 mistake that I see women make is going too heavy with their foundation. No matter how high quality your makeup is or how skilled you are at applying it, if you put it on too thick, it's not going to look good. For women with fine lines and wrinkles, gobbing it on is like the HOV lane to Creaseville, population: YOU. Instead, use a really thin layer all over to even out skin tone, and if you need extra coverage in certain areas, apply another thin layer on top and blend it out carefully.
3. Don't go Matte
Use a long-lasting formula in a satin/dewy finish or a tinted moisturizer, but nothing thick or heavy. (Yes, a tinted moisturizer can be thick and heavy.) Regardless of the steps you take to prevent creasing and settling, it's still going to happen to some degree, so why not make your skin look overall great and glowy, rather than dull and flat? If you really, REALLY love a matte finish, you're most likely going to have to splurge on a high-end foundation, because most inexpensive matte products accentuate dryness and lines. As a general rule, I don't recommend powder foundations - they tend to look cakey easily. The only powder foundation that I've had luck with on mature skin is BareMinerals Original Foundation, and even that is totally dependent on individual skin type!
4. Stay Away from Thick Concealers
I have a general rule for concealers: the thicker it is, the likelier it will bunch up and settle in your lines. Now, don't get creamy and thick confused -- you can have a lightweight, creamy concealer (that's what I prefer, as the creaminess works well with the delicate and often dry skin under eyes.) I have deep eye sockets as well as high cheekbones (thanks Mom), so at the ripe age of 22 I have plenty of fine lines under my eyes - or "smile lines", as they say - and if I use anything out of a pot, I'm pretty much doomed. While the coverage of concealers like Bobbi Brown Creamy Concealer and Benefit Erase Paste were totally up my alley, they were just too thick and would crease within 15 minutes, no matter what I tried. Stick to something pigmented, creamy, but a little bit more...I don't know the word...liquid-y? Oh, and the same "less is more" theory from foundation applies here; too much concealer is always going to look funny an hour or so after applying.
5. Go back over problem areas.
This is a little trick I learned from experimenting with my own fine lines around my eyes: after you apply your foundation and concealer, move onto your eyes or lips or fix your hair. After a few minutes, look in the mirror to see if your makeup has begun creasing, and if so, take a q-tip and gently run it right over the fine lines where excess product has shifted and built up. It's not a miracle fix, but it has significantly helped me.
6. Lightly set with powder
Set your makeup with a very light layer of translucent powder...so light that I hesitate to call it a layer and would say it's more of like a dusting? Pat or blot in on, don't swirl it around your face unless you want to move the makeup you've already applied. This will help set your makeup where it's at, keep it from transferring, and offer a little extra coverage. I like to use very sheer, translucent powder where there are lines and a denser powder where the texture is smoother and better coverage is needed (for me, I use translucent under my eyes and face powder on my chin and nose).
7. Use a setting spray
Use a setting spray or facial mist at the end. A setting spray is an additional but not always necessary step to help keep your makeup in place. A facial mist is a great way to refresh your makeup or take away a powdery finish. I notice a big difference when I use a setting spray, but that's because I sweat like a floozy at church and my makeup goes with it. This is totally up to you!
Happy experimenting, good luck M'Ladies!